Customer Centricity and Firm Operational Performance: A Study of Fast Moving Consumer Goods’ Firms in Ogun State, Nigeria.
نویسندگان
چکیده
This study examines customers centricity and firm operational performance in Fast Moving Consumer Goods (FMCGs) Ogun State, Nigeria. The is premised on three customer-centric elements or dimensions: customer integration, internal external integration. A descriptive survey research design was employed the study, using maximum variance sampling technique. structured questionnaire administered of selected FMCGs Employing Ordinary Least Squares (O.L.S) technique, results revealed that customers' significantly affects findings also reveal integration are most significant dimensions centricity. It recommended organisations should pay more attention to their since these two explaining
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ژورنال
عنوان ژورنال: Studies in business and economics
سال: 2023
ISSN: ['1995-0586', '1818-1228']
DOI: https://doi.org/10.29117/sbe.2023.0140